Addressable TV advertising reached $56 billion globally in 2022 and is forecast to grow more than 50%, to $87 billion, by 2027, according to a new report from Ampere Analysis. Artificial intelligence ...
NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...
ENGLEWOOD, Colo., Oct. 6, 2025 /PRNewswire/ -- DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, today unveiled research revealing that advertisers ...
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...
Along with CTV, addressable TV advertising is being groomed to be a key solution to marketers’ ongoing struggle with reaching target audiences cost effectively as traditional linear audiences decline.
RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being ...
New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market As marketers prepare for Advertising Week 2025, the findings underscore the increasing importance of addressable TV.
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