Explore the best adtech stocks on the market today and why they could be profitable additions to your portfolio.

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), a customer engagement platform that powers interactions between consumers and the brands they love, announced today that it has achieved the Amazon Web ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

During its Upfronts presentation on Wednesday, Netflix revealed that it's rolling out its advertising technology platform just a year and a half after venturing into the ads realm. The announcement ...

As the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a battleground for advertisers in an advertising landscape where traditional online platforms see a pullback in ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has achieved the Amazon Web Services (AWS) Advertising and Marketing ...