Disruptive innovation isn’t just about simplifying technology — it also requires a new business model. The theory of disruptive innovation, first introduced in a 1995 HBR article, endures as a way to ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a revenue-generating business model is essential ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...