The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Display ads drive brand awareness, and they are a natural fit for reinforcing your marketing funnel and sales cycle. But delivering those ads to the wrong audience is ineffective. And costly. With ...

Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...

Generative AI is reshaping digital advertising. In fact, 99% of marketing and business leaders are using AI in some fashion, according to a 2024 survey from the Marketing AI Institute. The reasons for ...