This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

His return to Landor after 17 years felt like coming back to a house he grew up in, but which now had more rooms and redecorated spaces. While some elements of the company still remain familiar, ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced new Adobe Express innovations to empower the world’s largest enterprises to accelerate and scale on-brand content creation while ...

Here’s why crafting a captivating personal brand and origin story is pivotal in today’s landscape and how these seven tangible advantages can redefine your success as a business leader. We all make ...

Typically, they are used to squeeze every last dollar out of expensive plant automation equipment by ensuring optimal asset utilization and cost-effective lifecycle management. Most major automation ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...