You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

The concept of dynamic pricing is nothing new. Hotel chains, sports venues, airlines, even utility companies have been adjusting prices for years based on demand and timing. Dynamic pricing has made ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

Food insecurity in the U.S. is at an all-time high, with one in four Americans struggling to afford basic groceries due to rising food costs – a situation only exacerbated by inflation. Amid this ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...