Focus groups are a primary format for qualitative research. This is a type of research that seeks open-ended thoughts and feelings from consumers, as opposed to quantitative research that involves ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups, or Focus Group Discussions (FGDs), are methods of gathering information about social norms and relationships among people in a community or group. The data collected are qualitative: ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...