Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...
You may have seen news stories this week suggesting that Wendy's was planning to implement a practice known as surge pricing, which is when companies increase the price of products and services in ...
As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...
Pricing is not just about numbers—it’s about perception, psychology, and strategy. The right pricing model can transform a struggling business into a profitable powerhouse, while a poor approach can ...
With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...
The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call. By Lola ...
Your favorite Wendy's item could cost more, or less, depending on what time you order in the future. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is ...
If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...
Putting dynamic pricing into practice: A sourcing leader’s guide to execution and supplier alignment
In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...
Your burger and fries could soon cost $12 in the morning and $20 just a few hours later — at the same restaurant. That's because more eateries are experimenting with so-called dynamic pricing by ...
The Manchester City fans at the Camping World Stadium in Orlando had come from all over North America, and like every fan at Fifa’s Club World Cup finals, they paid for tickets according to the ...
JetBlue added peak pricing to checked luggage, so comparing flight prices with fees just got more difficult. Many or all of the products on this page are from partners who compensate us when you click ...
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