Pass the Passionfruit! There is a quiet shift happening in fragrance, and if early releases are anything to go by, ...

Fragrances inspired by destinations (countries or cities) and art (music, film, and literature) are on the rise, while sweet ...

Spice is playing a bigger role in shaping modern perfume trends, and this influence is only set to grow. Saffron is emerging ...

Ahead, the biggest fragrance trends to know now so you can get ahead of the scent game.

While some vanilla perfumes lean fully gourmand (think warm sugar and cake batter), many of my favorites strike a more ...

Melon in fragrance offers a fresh, juicy, sweet, and watery scent, most often created using synthetic materials such as ...

In overcrowded beauty aisles where launches are a dime a dozen, Merit Beauty stands out for a minimalistic approach that prioritizes fewer, better products. Today, the cult-favorite line is expanding ...

Ashley Boyce is the co-founder and chief marketing officer of Noteworthy Scents. Arnaud Guggenbuhl is Givaudan's global head of marketing insight & image fine fragrance. Brianna Arps is the founder, ...