“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John McDonald, executive vice president ...

Your New Year’s resolution should be to get a fatter middle. You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a ...

For marketers, the conversion funnel is a valuable tool for understanding consumer behavior and creating lasting relationships. It acts as a clear guide to the customer journey and helps determine the ...

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process. There is a story that CEOs like to tell each other about a ...

Should you procrastinate on purpose? Simply put, there are only so many minutes in the day and success often depends on knowing how to focus our time, so as to get the biggest return. But whereas most ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...