For small business owners, venturing into the marketing and data analysis parts of e-commerce can be incredibly intimidating. Maybe you signed up for Google Analytics, took a look around, and left the ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. Many companies ...

In addition to our normal Google news updates, we took some time this week to review a couple of the Internet giant's features that you may have slept on. Speaking of the Internet giant's arsenal, ...

GRAND HAVEN - Friday's Network, A Social Media Workshop, will focus on a free tool that website owners should be utilizing:Google Analytics. Google Analytics allows website owners to view the ...

There are lots of free tools on the internet, and a lot of them are free for a good reason – they aren’t very good! However, Google Analytics (GA) is a good free tool that can give you an overview of ...