HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

HTML (Hypertext Markup Language) is a text-based approach to describing how content contained within an HTML file is structured. This markup tells a web browser how to display text, images and other ...

Web site owners have the option to add HTML meta tags to their websites. You don't see these tags while viewing a Web page, but browsers understand them and search ...

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, ...

Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot.

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.

Google added a section on canonicalization best practices for JavaScript to the JavaScript SEO best practices document.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...