DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic ...
The programmatic marketplace is a chaotic and constantly changing landscape, including the mobile Web space. The prospects for programmatic advertising in-app and on the mobile Web are top of mind for ...
First: what does header bidding mean for the in-app world? A true real-time unified auction means that publishers can maximize revenue for every single impression. But that’s not the end of the story ...
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI ...
NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of ...
There’s been a burst of reports about new subscription-based, ad-free social media products. (Looking at you, Facebook.) It’s easy for these announcements to get caught up in trends like the pivot to ...
SAN FRANCISCO, Nov. 20, 2019 /PRNewswire/ -- Chartboost, the leading mobile app monetization and programmatic advertising platform, is announcing the launch of Helium. Helium's SDK allows mobile app ...
Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients ...
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