AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds ...
Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can ...
Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours 47 ...
NEW YORK, NY--(Marketwired - August 24, 2016) - Time Inc., one of the world's leading media companies, announced today that Index Exchange, the principled exchange for publishers, will be the primary ...
Independent ad exchange Index Exchange has introduced a new feature that will change the process of header bidding in programmatic ad buying. Adaptive Timeout uses an algorithm to determine a timeout ...
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