Dealing with any form of product management that champions incremental and iterative approaches may make consistency of user experience and brand integrity seem impossible to maintain. Having spent ...

I firmly believe that principles as much as products drive a company’s success. A startup may have a persuasive brand story and good public relations, but if it’s internally inconsistent — if its ...

Pharma can embrace product iteration over one-time launches—and enhance agility and responsiveness through effective roadmaps, feedback integration, and communication strategies. Pharma companies ...

Coca-Cola created its famous beverage recipe in 1886, and it has remained nearly unchanged for over 135 years. This consistency is the antithesis of modern app development. It doesn’t matter if you’re ...

After a launch, the real learning begins. Tech leaders share the signals and habits they use to turn user behavior, feedback ...

We live in an iterative, rapidly changing world. Today’s hot product of the moment is replaced by tomorrow’s next big thing which will soon become yesterday’s news. From marketing to technology and ...