A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.

LEGO’s Botanicals theme continues to turn heads by blending artistic design with timeless fun, and this newest release schedule delivers four sets, ranging from lush bouquets adults will proudly show off to cheerful plant builds great for younger fans.

Since modern Lego bricks debuted in 1958, their color scheme has undergone a transformation from just a handful to more than 110 at the peak in 2004. The palette has evolved, grown and shrunk over the decades. When Lego started manufacturing bricks, it ...

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds while costing under $20.

The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The innovation, showcased at CES 2026, combines advanced sensors,