The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, ...

DreamWorks Animation has revealed its newest animated logo sequence, which still features the company’s signature moon child. The 32-second logo sequence will officially make its debut during the ...

Carroll School of Management associate professors Henrik Hagtvedt, left, and S. Adam Brasel studied the impact of "agent animation" company brand logos on consumers. (Lee Pellegrini) Animated logos ...

Pixar’s production logo—that animation sequence that pops up before a Pixar movie—is as iconic as they come. Who can’t help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn ...

Pokémon has officially begun its 30th anniversary celebrations with the reveal of a special animated logo. Check it out right ...

The Force is strong in the new logo. George Lucas, the man responsible for bringing the world Luke Skywalker, Yoda, Darth Vader and the entire "Star Wars" film franchise, will be using what looks like ...

Netflix has revamped its five-year-old logo animation that appears in front of original productions — and the new look is a veritable color fiesta. The new animation features the same trademark ...