It seems like a no-brainer that a long-form article would perform better than a short-form piece given that the former requires the reader to stay on the page for longer. But it doesn’t work in the ...
The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...
If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...
Developing a competitive content strategy may not sound that difficult, but when everybody else is trying to do the same, it’s a challenge. Not only do you have to create a voice and home in on your ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
Long-form content is the answer to your SEO and content marketing ROI goals, right? According to marketing experts, the process is far more nuanced. Long-form content is a hotly debated topic among ...
Within longer news articles, Center researchers were interested in learning how engaged time on cellphones varies across different news topics. To study this, researchers manually coded the news topic ...
The year 2025 opened with renewed talk of a TikTok ban, sending major concern through the creator economy. For many digital creators, it served as a wake-up call: what happens when the platform you’ve ...
Amid relentless teletype buzz of bad news, the newspaper industry printed an obituar y this week for one of its last traditional sources of long-read journalism: the Washington Post Sunday magazine.
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