Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

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Sales and marketing alignment is vital for accelerating company growth. When these teams work well together, metrics soar. In fact, according to MarketingProfs, companies with aligned sales and ...

Obviously, every company wants to make progress in all of their marketing endeavors. Unfortunately, simply wanting this does not make a sustainable business plan. You likely already know this, but do ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, ...