CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

NEW YORK — Despite years of innovation and investment, the push continues for more accurate and effective measurement in advertising, whether brands are assessing viewership across linear and digital ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

What Are Disk Speed Test Apps? Disk speed test apps help measure the overall speed and performance of a hard drive or solid-state drive (SSD) (internal or external) connected to a computer system.

In today’s rapidly evolving landscape, the need for efficient, adaptable facilities is paramount. Property owners and facility managers, architects, planners, and builders play a crucial role in ...