Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

"Nate Today" announced a new update that further strengthens personalization. Nate Communications said on the 22nd that it added AI-based automatic photo conversion and an expanded set of message ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Apparel brands are in for a tough year. Stores are sitting on a record $732 billion of merchandise - a result of excess inventory and slowing consumer demand triggered by high inflation. Supply chain ...

Optimised app icons can attract up to 25% more users with some apps seeing even higher Tap-Through Rate (TTR) increases. This is according to new research from global software company SplitMetrics ...