Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

The healthcare industry is undergoing large and fundamental changes with implications that are not fully visible. The Patient Protection Accountable Care Act, which was an important catalyst for the ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

The main step of this method includes the clustering optimization and the locally-centralized CP. Firstly, each cluster broadcasts information to the UAV to determine which cluster is the HPC. After ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. We saw in 2024 the beginnings of “segmentless” shoppers — ...