We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at ...

Publishers are learning to love influencer marketing as a way to grow broader advertising and sponsorship deals. “An advertiser might come with a traditional sponsorship package, and to complement ...

PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers to build a fully functional ad server ...

The Mary Meeker 2015 Internet Trends report shows that while 20% of the time we spend on media is within a mobile environment, only 4% of the US's advertising spend is allocated to mobile. South ...

The rise of programmatic buying of media and automation of processes is perhaps the most important consequence of the increasingly wide reliance by the advertising industry on the use of software and ...

Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the ...