Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the ...

Mike Tippets, VP at Hughes, has a dynamic and passionate vision of digital transformation and communication for 21st-century businesses. Digital citizens prefer to shop online. However, consumers are ...

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some ...

A traveler lands after a thirteen-hour flight. They’ve left behind daylight, stepped into the night, and still have another train or flight ahead. In that moment, they’re not looking for inspiration.