HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

So, you have a job interview at a company you really like. It’s your dream job. Your interviews are scheduled, and you ready to start to preparing. But how? Most candidates research the company, the ...

Writing a Compelling Storyline Now that we know what objectives our videos will cover, let's focus on crafting an intriguing storyline around them. When writing a script, ensure a clear structure is ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Whether you use Windows 11 or 10 on your computer, you must change the execution policy to run a script with PowerShell. To ...

My first attempt at writing a video game script begins with the socialist journalist and activist Marina Ginestà, a remarkable woman who died five years ago, at the age of 94. Although she lived an ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...

Actors often set out to write a project for themselves upon industry advice as a way to increase exposure and create content that highlights the “roles they want to play” or how they hope the industry ...

Forbes contributors publish independent expert analyses and insights. I cover adventure, outdoor, and wellness travel. The Hollywood movie-making process can be convoluted. When it comes to how long ...