One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest developments in their business.

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Hanging a gorgeous wreath on the front door welcomes guests and adds curb appeal, but you have to decide whether to hang it ...