AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...