What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

Choosing the right market is crucial for a successful expansion, especially for startups with limited resources. Here are seven crucial steps to guide you in selecting the most promising international ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

(NEXSTAR) — For years, we’ve been advised and encouraged to take 10,000 steps a day. Or maybe it was 5,000. Or maybe, you heard even fewer, like 2,500. Between the conflicting numbers and reminders ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Hennessy Funds uses a four-step process for fundamental quantitative investing. The strategy focuses on mid-cap stocks with specific financial metrics and momentum. The fund outperforms benchmarks ...

Having spent decades navigating the ups and downs of the mortgage industry, I’ve learned that challenging market conditions offer two choices: stand still and hope for improvements or go on the ...

The job market continues to struggle, and the latest data confirms what workers have been sensing for months. Private-sector employers shed 32,000 jobs in September — the first monthly job loss since ...