IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

NEW YORK—-IAB Tech Lab, the global digital advertising technical standards-setting body, has announced two major developments in a work on privacy-focused standards ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public ...

The IAB Tech Lab’s assessment of Google’s Privacy Sandbox sent a shock through the industry last week, asserting that the initiative in its current state is not ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.