What exactly does it mean to be a data-driven organization? It’s a question that many CEOs are contemplating these days as leadership teams and boards push businesses to make data an integral part of ...

The "data estate"—the collection of the datasets owned, managed and used by the typical organization—has become one of the most valuable modern business assets. This information provides a ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Hospitals and health systems often struggle to establish a data-driven culture due to such challenges as fragmented data sources, outdated infrastructure, the complexity of healthcare regulations, and ...