The viewership story of the college football season thus far is the dominance of the SEC on ABC. Through eight weeks, ABC has won 20 of 24 total national Saturday windows (noon ET, 3:30 p.m. ET, and ...

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Through eight weeks, college football’s TV ratings continue to rise. Seven games from Week 8 were among Nielsen’s 10 most-watched live sports telecasts of the week – a list that also included NFL and ...

While the Big Ten claimed the last two CFP championships, the SEC remains certainly the most-watched league in college football. While Alabama took a big loss on the field in Week 12, the Tide remain ...

Brand and television viewership are vital in the NIL era of college football. A strong brand attracts top recruits, increases alumni donations, and secures lucrative sponsorships, while high TV ...