Assets make your ad larger and more robust, giving people more reasons to take action directly from your ads. Here are the 3 assets that are recommended for just about everyone:

The asset library is an account level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This article explains how to use the asset library in …

The asset library is an account-level feature in Google Ads that allows you to access all your assets required to create an ad in one place. This article explains how you can access the asset library and …

Add headlines, images, logos, videos, and, if relevant, extensions related to a theme or audience to start your asset group. Performance Max will assemble them into relevant ad formats and show the most …

There's no cost to add additional assets to your campaign. Clicks on any asset in the final ad on the headline, sitelink, image, and more will be charged as usual.

You can use Google Ads Editor to add and modify app assets at the campaign and ad group levels. App assets showcase your mobile or tablet app by showing a link to your app below your ad.

To keep using your preferred business name and logos for your campaigns, add the assets to your brand guidelines. If no updates are made by mid-April 2025, the business name and logos from the …

You can add promotion assets at the account, campaign, or ad group level. If you create promotion assets at different levels (account, campaign, or ad group), the most specific will be used.

This article provides an overview of location assets, how to create them, and how to remove them. This article also provides detailed guidance on linking a Business Profile account, and how to link location …

After creating a Performance Max for travel goals campaign, you can select from 3 options to add additional asset groups (hotels) to the campaign. Note, you can’t use the copy functionality to copy …